Electronic mail advertising and marketing is certainly one of the most worthwhile methods obtainable to the on-line entrepreneur (and offline enterprise house owners, too).
Take into account this: About 99% of your web site guests will depart with out shopping for something from you on their first go to. However by creating a nice opt-in provide you’ll be able to at the very least get their contact particulars — after which use electronic mail advertising and marketing to comply with up, construct relationships, and switch them into paying prospects.
And electronic mail advertising and marketing is by far the BEST and CHEAPEST method to keep in contact together with your prospects and construct rock-solid relationships with them — in order that they’ll purchase from you time and again! (That is referred to as the “lifetime worth” of your prospects, and it is extraordinarily worthwhile.)
Electronic mail advertising and marketing simply plain works! Simply take a take a look at these statistics from PostFuture:
- There at the moment are greater than 1 BILLION Web customers worldwide — and 90% of them use electronic mail.
- 70% of customers obtain opt-in electronic mail from on-line companies.
- 82% of on-line patrons have made at the very least one buy in response to an electronic mail promotion.
- 32% have made a direct on-line buy in response to an electronic mail.
With numbers like these, you’ll be able to perceive why I am all the time surprised to listen to about a enterprise that STILL hasn’t began to benefit from electronic mail advertising and marketing methods.
When you’re caught for concepts on easy methods to use electronic mail advertising and marketing to ramp up your income, right here are 10 confirmed electronic mail advertising and marketing methods to get you began…
Electronic mail advertising and marketing technique #1: Develop relationships and set up credibility by providing free data
Sending your subscribers priceless, free data — equivalent to an authoritative eBook — will assist them get to know and belief you. As soon as you have established your credibility, you dramatically improve your probabilities of changing subscribers into lifelong prospects.
You’ll be able to provide something from a free report back to a free trial model of software program… no matter you suppose your subscribers would love!
Electronic mail advertising and marketing technique #2: Encourage repeat visits by saying common specials
As soon as you have began amassing electronic mail addresses, you’ll be able to ship your prospects and subscribers common updates letting them know what your specials are. Sending common low cost provides is a nice method to get your prospects accustomed to you and your web site — and switch them into regulars who will purchase from you time and again.
Electronic mail advertising and marketing technique #three: Host “Buyer Solely” occasions
Suppose you personal a restaurant, and you have been amassing your prospects’ electronic mail addresses. You could possibly ship every of them an electronic mail invitation to an unique wine-tasting night for normal diners solely. Rewards like this are certainly one of the finest methods to capitalize on the lifetime worth of your prospects.
When you personal an internet enterprise, you’ll be able to arrange a particular web page in your web site that’s accessible solely to prospects — after which ship them an electronic mail telling them easy methods to benefit from the specials you promote on that web page.
Electronic mail advertising and marketing technique #four: Embody promotions in appointment reminders
In case you are working a service enterprise, versus a retail enterprise, you’ll be able to nonetheless capitalize on the energy of electronic mail advertising and marketing by sending appointment reminders to your shoppers.
When you’re a karate trainer, for instance, you might ship your new shoppers an electronic mail three days earlier than their first lesson, reminding them the place you might be situated and when they should arrive. In that very same message, you might embody a coupon that provides them 25% off their classes if they carry a buddy to enroll as properly!
Electronic mail advertising and marketing technique #5: Comply with up together with your hottest leads
You should use electronic mail to comply with up with individuals you may have spoken with personally, however who haven’t made a buy. Provide to reply any extra questions they might have, and allow them to know that you’re obtainable to talk with them at their comfort. This will dramatically improve your probabilities of closing a sale by offering your leads with additional data they don’t seem to be anticipating.
Electronic mail advertising and marketing technique #6: Provide digital “loyalty coupons”
That is a nice method to get your present prospects to purchase from you time and again. Merely ship every of your prospects a coupon that they’ll print and produce with them into your retailer or use in your web site. It’s all the time a good thought to make your coupons legitimate for a restricted time solely to inspire your prospects to make a buy from you as quickly as potential.
Electronic mail advertising and marketing technique #7: Ship follow-up provides to your prospects
Comply with-up provides are certainly one of the strongest methods to construct a worthwhile enterprise. as a result of they construct on the belief you have established to shut the preliminary sale — and switch first-time patrons into common prospects.
How worthwhile can follow-up electronic mail be? My group as soon as despatched our prospects a follow-up electronic mail introducing them to a product that we thought they may like. All the means of writing the electronic mail and sending it out took about 20 minutes — and the consequence was a direct revenue of $74,000!
Electronic mail advertising and marketing technique #eight: Encourage “Ship to a Pal” referrals
Electronic mail is a nice method to encourage referrals as a result of it is simple for individuals to ahead messages to their households, buddies, and coworkers. Be sure each publication, provide, or eBook you ship to your subscribers reminds them that they’ll ahead your message to anybody they suppose is likely to be .
You could possibly even run a promotion that provides your present prospects one thing without spending a dime each time they personally refer a new buyer to you.
Electronic mail advertising and marketing technique #9: Ship your product electronically
Suppose you have written a e-book and also you’re at the moment promoting paperback copies by your web site for $29 every. By creating a digital model of your e-book — which is WAY simpler than you are most likely considering — you’ll be able to merely electronic mail it to your prospects.
And since you will not have to fret about issues like printing prices, warehousing, packaging, and supply, you’ll be able to DRAMATICALLY improve your revenue margin!
Electronic mail advertising and marketing technique #10: Use electronic mail to promote your data and create recurring income
In case you are an skilled on a specific subject — and nearly everyone seems to be — then you definitely’ve bought a profitable enterprise based mostly on a paid-subscription publication ready to be born.
After all there are tons of different electronic mail advertising and marketing methods you’ll be able to put to make use of. And when you notice simply how simple it’s to make use of it to drive gross sales, you may be considering of every kind of recent methods your self!
Supply by Derek G.